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Web Marketing for the Music Business by Tom Hutchison

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CHAPTER 2State of the Market

 

 

TRENDS IN INTERNET USE

This chapter looks at the state of the market and current trends in Internet use. The discussion includes a description of the market, an overview of the state of e-commerce, and a look at specific trends in music sales online, including digital downloads.

Who’s Using the Internet?

According to the Pew Internet Project's research in 2007 and 2008, 75% of U.S. adults use the Internet, with a whopping 92% of young adults (ages 18 to 29) online. Sixty-nine percent said they had used the Internet within the past 24 hours. Ninety-three percent of adults with household income above $75K use the Internet, whereas only 55% of adults making less than $30K a year are online. Internet users are also ...

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