November 2012
Beginner to intermediate
304 pages
8h 47m
English
Content preview from Web Marketing for the Music BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 7 Optimizing and Monitoring Your Web Site to Increase Visitation
Building a good web site is imperative for being successful on the Internet, but there are also certain modifications to a web site that can generate traffic to the site. Part of that involves adding elements to the web site that improve search engine rankings, called search engine optimization (SEO). Increasing traffic to the web site includes not only SEO, but also creating elements of the web site that will (1) bring in more visitors, (2) retain visitors longer, and (3) create more repeat traffic. Web surfers visit particular web sites because they are looking for something of interest. For music fans, information about music and the music itself play an important ...
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