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Web Marketing for the Music Business by Tom Hutchison

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CHAPTER 9 E-commerce: Product Ordering and Fulfillment

 

 

For most artists and record labels, the ultimate goal is selling a product, especially recordings and concert tickets. To do this, it is probably necessary to get into e-commerce: having a retail presence on the Web. The first decision involves whether to “set up shop” or leave it to the experts.

There are many online retail stores that handle either physical product, digital downloads, or both. Should you decide to do it yourself, there are several online services that handle the complex portions of self-distribution, including financial transactions, setting up the web site storefront, and inventory management and handling. Some of these services simply offer software to interface with ...

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