Book description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.
The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- Figures
- Tables
- Foreword
- 1. Development of Music Marketing on the internet
- 2. State of the Market
- 3. Overall Music Marketing Strategy
- 4. Domains and Hosts: Nuts and Bolts
- 5. Creating the Web Site
- 6. HTML and Scripts
- 7. Optimizing and Monitoring Your Web Site to Increase Traffic
- 8. Audio and Video for Your Web Site
- 9. E-commerce and Financial Transactions
- 10. Finding Your Market
- 11. Successful Promotion on the Web
- 12. Social Networking Sites
- 13. Professional, Legal and Ethical Issues
- 14. Mobile Media
- 15. Mobile Music Marketing
- Index
Product information
- Title: Web Marketing for the Music Business, 2nd Edition
- Author(s):
- Release date: February 2013
- Publisher(s): Routledge
- ISBN: 9781136122217
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