Chapter 2
State of the Market
TRENDS IN INTERNET USE
This chapter looks at the state of the market and current trends in Internet use. The discussion includes a description of the market, an overview of the state of e-commerce, and a look at specific trends in music sales online, including digital downloads.
Who’s Using the Internet?
According to the Pew Internet Project’s research in 2010, 79% of U.S. adults use the Internet, up slightly from 75% in 2007. Among the millennium generation, Internet use is at 95%, up from 93% in 2008 and from 92% in 2007. In 2011, Pew reported that two-thirds of U.S. adults had high-speed access at home, up from 47% in 2006. Point-topic.com puts U.S. broadband penetration at 77.5% of households in 2011.
Figure ...
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