Chapter 3
Flagship content: the cornerstone of your web marketing
Stop selling. Start helping.
Zig Ziglar
In our early days, business mentors and peers had raved about Verne Harnish's One-Page Strategic Plan. It was a must-have tool for companies looking to grow. And it was free to download, so we did. Wow! It really delivered and has been the tool that has most shaped our business. Verne's reputation had certainly preceded him, and we wanted to do the same within our community.
Back in 2010, Bluewire Media was just another web design firm. While we prided ourselves on web strategy, we weren't known for it, or anything else. We'd spent years digesting dozens of marketing books and were passionate about delivering a framework to pass on the knowledge ...
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