Chapter 5
Web marketing metrics and reporting ROI
Not everything that can be counted counts, and not everything that counts can be counted.
Albert Einstein
One metric we checked every day during the earlier years at Bluewire Media was our Google ranking for ‘web design Brisbane'. This seemed like the logical search term since we were a Brisbane web design company. After bouncing around the rankings for a few months we settled in third place before rising to number one after six months. We were proud of this achievement.
And yet something wasn't quite right. We weren't getting the kind of leads we'd hoped for. Most of them were comparing prices and looking for the cheapest option. Our service offering had evolved from just web design to a more ...
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