Chapter 6
Building your own website
A good plan implemented today is better than a perfect plan implemented tomorrow.
George Patton
The news arrived from the international marketing conference Inbound13.
Congrats, you won the following: Most Inbound Leads (International) — 5,617 New Leads, Most web leads generated! We'll be announcing the news of your victory at INBOUND13.
This was exciting validation for the hard work we'd put into planning, improving and marketing our website over the last 12 months. Even though we couldn't attend the conference in Boston that year, we were thrilled, because we knew we had overcome the five dreaded traps of web projects and delivered a project that was producing inbound leads.
But it wasn't just the last 12 ...
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