Chapter 11
Publishing content and finding your editorial rhythm
On the web, you are what you publish.
David Meerman Scott
When we started email marketing in 2006 it was all we did, but we did it consistently every month. Then in 2008 we started blogging, and we stuck at that. We're actually quite grateful that all the social media networks hadn't exploded onto the scene in our early years because it would have been easy to have spread ourselves too thin and lose focus.
As YouTube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Vine and even SnapChat burst into our lives, we had the luxury of learning each of them as they came of age. You don't have that luxury any more, though, and many of our clients have felt overwhelmed, not knowing where ...
Get Web Marketing That Works: Confessions from the Marketing Trenches now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
