Chapter 15
How to sell online while keeping your integrity
Teaching sells.
Brian Clark
Some time after Adam had bought, read and implemented the advice in Glenn Murray's SEO Secrets (discussed in chapter 12), he discovered something strange: he actually had two copies of the e-book on his computer, and the first copy long pre-dated his purchase. Yep, he already owned a copy of the e-book, and had done for 18 months. When he traced it back, he found that it had been forwarded to him for free by a friend, but he hadn't read it, let alone put it into action.
So which gave better value — the free copy or the one he paid $79 of his hard-earned money for? The paid one, of course!
Charging a fee is often in your customer's best interest
The realisation ...
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