Chapter 18
Facebook: a gold mine for marketers
Nothing influences people more than a recommendation from a trusted friend.
Mark Zuckerberg
Facebook has saved Bluewire Media tens of thousands in recruitment costs. Before Facebook there was one situation where we had to pay more than $13 000 in fees when we needed to grow our team. For a small business, that was a hit we didn't enjoy. Then Facebook burst onto the scene. Fast-forward four years and our Facebook page served as our recruitment tool. Not only have we avoided paying recruiters obscene fees, but we've had a steady supply of applicants who already know us through Facebook.
Take our social media adviser, Selina Power, for example. Selina noticed everything Bluewire Media was doing on ...
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