Web Marketing That Works: Confessions from the Marketing Trenches

First and foremost: our story and why you need this book

A journey of a thousand miles begins with a single step.

Lao-tzu

January 7, 2005, was an auspicious day for us. We walked out of the business licensing office in Spring Hill, Brisbane, into a sweltering Australian summer day. We'd just registered our trading name, Bluewire Media. We were officially business owners. All that was missing was one small piece of the puzzle — clients.

And so began our marketing journey.

Here we were, non-technical business owners who'd never written a line of code, selling websites. Rather than learning how to program, our passion was in learning how to market, run and grow a business. We knew marketing was a key ingredient and we needed to learn how to get ...