-Based on a real business model, this text provides a comprehensive introduction to all aspects of creating a complete website with e-commerce capabilities.
-Uses a project-based approach that asks readers to develop a website whose functionality will parallel that of the real-world case study in the text.
-Includes examples and screen shots of real websites throughout for readers to reference.
-Every chapter concludes with a collection of activities to assure the reader has a full understanding of the chapter material. These activities include: quick questions to test the readers basic knowledge of the content; short exercises to improve basic understanding; 'exercises on the parallel project' that guide the reader through creating his/her own fully functional commercial website; a section titled 'What Else You May Want or Need to Know', containing additional information relevant to the chapter; and finally, a reference section with links to websites for further details and explanations of the topics covered in the chapter.