6 Internet-only stations and other adventures in web radio
The examples in the previous chapter clearly have the advantages that (a) they have already established substantial audiences through their broadcast licences and (b) they have plenty of accumulated experience of how to make radio programmes that communicate well with those audiences. Their disadvantage is that, as broad casters, they have to play to the middle of a broad range of listeners to hold on to the audience numbers that justify the station’s existence. Now we move on to take a look at stations which are using the Web to start from scratch. (Although many of the personnel involved do bring their own experience of terrestrial radio with them to their web projects.) These ...
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