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Web Radio by Chris Priestman

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11 Scheduling for redefined audiences

 

 

 

‘I expect the day will come when, for those who wish it, in home or office, the news of the world may be received direct from the mouth of the radio reporter in any quarter of the globe. With this there may be mechanical devices for permanent record when the set is unattended.’

(John Reith, 1924, p. 113)

The broadcast radio scheduler’s craft involves connecting together the two ends of the transmission chain: the way audiences listen and the content created by programme makers. It has evolved over time in response both to technological changes in the receiving equipment and social changes in the lifestyles and attitudes of the listeners. In the industrialized world at least, the reverberations from ...

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