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Web ReDesign 2.0: Workflow that Works, Second Edition by Emily Cotler, Kelly Goto

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Chapter 04. Phase 2: Develop Site Structure

Structure and content go hand in hand. Intuitive navigation and a positive user experience is information properly designed and presented.

Some people race in and out of a website, looking for a quick assessment of a company. Other people take the time to browse, not unlike strolling through a store. Others come in with a specific goal — to find information or to purchase an item.

Using the web is all about seeking and finding information quickly and easily. The goal? To connect your visitors to relevant content. Whatever the task, your audience needs to be clearly directed to their desired goal. Effective design is seamless, and that extends to the presentation of the information as well as the visual ...

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