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Web ReDesign 2.0: Workflow that Works, Second Edition by Emily Cotler, Kelly Goto

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Chapter . Case Study: About.com

Company: About.comURL: www.about.comDesign Team: Catalyst Design Group, NYCSenior Manager, Production: Eric SaamSenior Producer: Lars WeinrichProduct Manager: Tara LongDesigner: Sayuri LuongVice President, Product: Jared Skolnick

About.com is a destination site that connects audiences to relevant content, links, and information. Many topic pages are accessed through search results, so the home page is often unused. This usage analysis led to a complete redesign and rebranding to create a better user experience by making every page a“front door.”

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Case Study: About.com

ABOUT.COM HOME PAGE [OLD] looks like a link- oriented portal ...

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