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Web ReDesign 2.0: Workflow that Works, Second Edition by Emily Cotler, Kelly Goto

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Chapter 05. Phase 3: Design Visual Interface

Today's web designer must combine form and functionality to create an intuitive user experience.

Designing for the web means creating something that looks two-dimensional, like a printed piece, but upon deeper involvement reveals interactivity and layering of information. This makes web design a lot like product design, a discipline in which you design something that you interact with (for example, a better snowboard binding, a more usable corkscrew, or a revolutionary self-sifting litter box). Your website is a product; it gets used.

Today's web design is driven by what is usable and functional; it's not focused on flashy pages and brochureware. With new design advancements, coupled with the standardization ...

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