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Web ReDesign 2.0: Workflow that Works, Second Edition by Emily Cotler, Kelly Goto

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Chapter 08. Testing for Usability

Focus group results are what site visitors think they might do. Usability testing shows what visitors actually do.

Why does a site get redesigned, whether in part or completely? Often it comes from a group of people brainstorming: “We need this on our new site,” or “This aspect about our current site doesn't work.” Unfortunately, ideas like these are often based on speculation and the unsubstantiated personal opinions and prejudices of the people running the company.

The burning question ought to be, “How easy is our site to use?” And by that we mean more than the ability to get from point A to point B without broken links. How easy is it for your site visitors to get the information they want? And closely related, ...

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