The Next Step: A Search Engine Flyover
A long, long time ago when the Earth was flat, search engines were relatively straightforward creatures. You entered your search query and you got a list of search results.
In the late 90s most search engines (Google was a notable exception) descended into Portal Madness: instead of a place to merely search the Web, search engines became places to get news, weather, sports scores, and other snippets of information.
Portal Madness has died down but there's still a lot of search complexity. Searchable subject indexes like Yahoo contain what I call different “properties”: areas to get extensive and focused information (like Yahoo News and Yahoo Get Local). Full-text search engines like Google have, as mentioned ...
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