You want to use your site's content and traffic to produce revenue, even if you don't directly sell any products or services.
Build a site that can reliably send its visitors to e-commerce sites through pay-per-click ads and affiliate programs, where the money they spend will yield a small commission or finder's fee for you.
Generating income from web site content is by no means a get-rich-quick scheme. Compared with the effort involved in running a true e-commerce site (such as the daily grind of order processing, inventory management, and fraud avoidance), web site builders might be tempted to think that selling their traffic through pay-per-click and affiliate programs offers a more efficient means of landing on dot-com Easy Street. In truth, the gains to be made by this method require a fair amount of handson tactics applied to the ongoing operation of the site.
To understand the steps involved, let's consider the hypothetical case of Walter Evans, the owner of a small construction company that specializes in ecologically friendly, energy-efficient new homes and remodels. Walter is an experienced contractor who has long been passionate about things like solar power, compact fluorescent light bulbs, and SEER ratings on air-conditioning systems. He has a web site that promotes his business and generates a few sales leads, but he'd like the site to do more to improve his bottom line.
Walter's extensive knowledge ...