If you're feeling left out of the mad scramble to establish a presence on the Internet, relax — you're not alone. And it's not too late.

Despite the hype, many small businesses, clubs, and families still don't have Web sites. And, even if you already have a site, you're not alone if you're still trying to figure out how to make it better or more profitable, or you've come to the realization that it's time to redesign.

These days, it seems that every TV commercial, movie trailer, magazine insert, and grocery store bulletin board warns that any serious business owner needs to have a Web site, and most families, clubs, and even pet snakes do, too.

Although that's increasingly true, building a presence on the Internet isn't something you should do just because everyone else is doing it, and it isn't all bad if you've waited this long to make the Web a priority. Too many people have raced to put up Web sites without taking the time to consider how the Web fits in with their other goals and how they can best take advantage of what the Web has to offer.

If you've waited until now, you may even be better off because the Internet has matured, its audience has matured (it isn't populated solely by teenagers and academics anymore), and building a Web site has become easier than ever. If you're ready for a redesign of your first site, you have the advantage of being able to benefit from your own and everyone else's mistakes.

About This Book

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