Chapter 6. Editing & Post-Production
Attention is the most important commodity on the Web. If your video is boring, too long, or too confusing, viewers will click away. Editing makes your video more compelling to watch and more likely to command a viewer’s interest for the duration of the clip. To get your audience’s attention and keep it, you’ll need to make hard decisions during editing about what footage to keep and what to discard. Make it easy ...
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