Chapter 9. Making It Pay
Often the best price for your Web video will be free. Doug Gayeton did his remarkable Second Life animation Molotov Alba without a sponsor, but the buzz persuaded HBO to pick it up. Brian Conley depends on donations to support Alive in Baghdad but Sky News and the BBC have purchased footage from him. Funny or Die inspired a comedy tour and got picked up by HBO. One of the most popular viral videos, Diet Coke and Mentos, made ...
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