The copy you write is dependent on what you’re writing for. I’m talking about different online vehicles—websites, email campaigns, social media, and the like—but also different types of displays. Not so much the difference between a 15" laptop screen and a 21" desktop monitor; those two displays are close enough for jazz. (Or government work. Whatever.) The big difference comes when your content is displayed on smartphones and tablets, devices with much smaller screens.
The tough job of online copywriting gets more challenging when small-screen mobile devices are part of the mix. And part of the mix they are; more and more people are accessing the Internet from their iPads and iPhones. This means you need to consider ...
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