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WebRTC Integrator's Guide by Altanai

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The Customer Relationship Management system

The CRM system involves customer-facing interactions such as order capture, configuration, pricing, and order query. While ERP is used for internal communication, CRMs facilitates collaboration between customers. CRMs are used more like a sales-and-marketing tool to stay in contact with current clients, track opportunities, and create new business opportunities with leads, such as Salesforce, BPMOnline, and so on. As evident from the description, a CRM solution mostly requires an engaging interface. With WebRTC, the user engagement levels can reach new heights as members can directly connect with each other in a call without navigating away from the CRM page or using their physical mobile devices to ...

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