Chapter 5

Build the Foundation of a Better Converting Website

Before you can begin effectively optimizing your website, you first need to learn important web design and usability foundations. Applying these will mean your visitors will find it easier to navigate and make better use of your website, and increase the chances of them engaging and converting. These foundations apply to any kind of website and will help build a solid foundation to maximize the impact from your website optimization efforts throughout the rest of this book.

Chapter Contents

  • Week 11: Understand and Improve Your Website’s Layout
  • Week 12: Improve Page Load Speed
  • Week 13: Optimize Your Navigation Menus and Links
  • Week 14: Optimize and Learn from Your Internal Site Search ...

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