Advance Praise for Website Optimization: An Hour a Day
Attempting to achieve digital success without a robust experimentation and web analytics strategy is like trying to go to the moon on a bike. It will take a long time, might even be impossible. In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!
—Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google
Rich Page has done the impossible with this book. Before reading it I'd have sworn no single book could explain conversion optimization ...
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