Chapter 8. Ajax Optimization
The communications pattern now known as Ajax was developed before 2005. Web developers using DHTML, iframes, image-cookie communication systems, Java applets, and Flash had experimented with richer communication forms that resulted in a more desktop-like experience. Until it had the new moniker “Ajax,” however, the partial-page update pattern wasn’t commonly utilized by web developers. Maybe the time wasn’t right. Maybe large-scale examples were missing or maybe the terms Rich Internet Applications (RIAs), remote scripting, and inner browsing design failed to capture the imagination of the browsing public.
Ultimately, the goal of Ajax is to increase conversion rates through a faster, ...