Website Owner's Manual

Chapter 5. Creating killer content

In this chapter

Learn the importance of context

• Don’t make users read online
• Providing context through links
• Reducing the desire to leave

Reduce or remove

• Learning where to prune
• Understanding how to prune
  • Where planning pays off
  • Cold, hard facts
  • From macro to micro

User-centric structure

• Structuring through card sorting
• Going with the flow
• Common mistakes in structuring sites
  • Confusing naming
  • Overwhelming options

Scannable and approachable

• Making your content engaging
• Making it clear
• Making it scannable
  • Be up front
  • Break down the blocks

This is the first book I have written, and the process has involved a steep learning curve. What has struck me most is how much consideration I give ...