Website Owner's Manual

Chapter 11. Engaging your visitors

In this chapter

The power of community

• Improving your offering
• Changing brand perception
• Promoting your site
• Reducing your costs

The right tool for the job

• Using broadcast tools
• Using feedback tools
  • Email feedback
  • Surveys and questionnaires
• Using interactive tools

Successful communication

• Knowing when to communicate
• Understanding how to communicate
  • Know your voice
  • Be open and honest

Foster a community

• Controlling growth
  • Surviving the early days
  • Demand-based growth
• Feeding the community

When most organizations launch their first website, it’s nothing more than an online brochure. Customers don’t have the opportunity to respond in a meaningful way or communicate with one another. This ...