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22.2.4 Catalog Manager Web Editor
The Catalog Manager Web Editor is the tool that allows users to access the
Catalog Manager (Catalog Manager product sold separately). Through the Web
editor, users can enter categories and products, add products to categories, and
give attributes to products. They can also search for specific products or
categories to work with.
To access this tool, use the following URL:
22.2.5 WebSphere Commerce Analyzer
The WebSphere Commerce Analyzer is a separate tool that comes with IBM
WebSphere Commerce V5.4, Business Edition to be used to generate business
reports about the store. Those reports are generally used by the marketing
manager to evaluate the marketing promotions of the store as well as to get an
idea of the kind of customers that the store has and what products they buy. The
WebSphere Commerce Analyzer is installed separately from WebSphere
For information on how to install and configure WebSphere Commerce Analyzer,
refer to Appendix J, WebSphere Commerce Analyzer on page 885.
22.3 Business user administration tasks
In this section, we list the tasks that a business user performs to manage the
store. We have grouped the tasks by the user role and include a small scenario
for each role that combines several of these tasks together.
22.3.1 Marketing tasks
The possible marketing tasks of a marketing manager are as follows:
Managing customer profiles
Managing campaigns
Managing campaign initiatives
Managing auctions
Note: The user name and password you should use to connect to the Web
editor are the ones used to access the WebSphere Commerce instance
database and not the WebSphere Commerce administrator user name and
Chapter 22. Business user administration 777
Scenario: create marketing campaign
A marketing manager wishes to create a new marketing campaign initiative that
will target a certain group of customers using the suggestive-selling technique.
This means that the marketing manager will first have to create a customer
profile that fits the customers to be targeted by the campaign, and then the
marketing manager can create the campaign and associate it with a campaign
initiative. The steps needed to create the marketing campaign are as follows:
1. Open the WebSphere Commerce accelerator and log on as a marketing
2. From the marketing menu on the top menu bar, select
Customer Profiles.
3. Click
New to create a new customer profile.
4. Enter a name and description for the customer profile.
5. Enter the rest of the information for the profile by navigating through the
menus on the left bar.
6. After you enter all the criteria for this customer profile, click
OK to create the
customer profile.
7. From the marketing menu on the top menu bar, select
8. Click
New to create a new marketing campaign.
9. Enter a name for the campaign and a description and click
Next to go to the
next window.
10.Fill out the information for the campaign sponsor and objectives, if any exists,
and click
Finish to create the campaign.
11.When the campaign is created, the campaign page is displayed listing all the
currently available campaigns. Click
Initiatives on the right pane to go to the
campaign initiatives page.
New to create a new campaign initiative.
13.Enter a name for the initiative and select an initiative classification. Select the
campaign you just created and click
14.In the next page, select
Suggest specific products as the dynamic content
display type, since we will be using suggestive selling in the campaign
Browse to go to the Browse Catalog window, where you can select
all the products that you want to recommend to the customers in that
customer profile.
After you select each product, click
Add when you finish selecting all

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