WebSphere Commerce V5.4 Handbook: Architecture and Integration Guide

776 WebSphere Commerce V5.4 Handbook, Architecture and Integration Guide

22.2.4 Catalog Manager Web Editor

The Catalog Manager Web Editor is the tool that allows users to access the

Catalog Manager (Catalog Manager product sold separately). Through the Web

editor, users can enter categories and products, add products to categories, and

give attributes to products. They can also search for specific products or

categories to work with.

To access this tool, use the following URL:

https://<wc_hostname>:8000/wcm/webeditor

22.2.5 WebSphere Commerce Analyzer

The WebSphere Commerce Analyzer is a separate tool that comes with IBM

WebSphere Commerce V5.4, Business Edition to be used to generate business

reports about the store. Those reports are generally used by the marketing

manager to evaluate the marketing promotions of the store as well as to get an

idea of the kind of customers that the store has and what products they buy. The

WebSphere Commerce Analyzer is installed separately from WebSphere

Commerce.

For information on how to install and configure WebSphere Commerce Analyzer,

refer to Appendix J, “WebSphere Commerce Analyzer” on page 885.

22.3 Business user administration tasks

In this section, we list the tasks that a business user performs to manage the

store. We have grouped the tasks by the user role and include a small scenario

for each role that combines several of these tasks together.

22.3.1 Marketing tasks

The possible marketing tasks of a marketing manager are as follows:

 Managing customer profiles

 Managing campaigns

 Managing campaign initiatives

 Managing auctions

Note: The user name and password you should use to connect to the Web

editor are the ones used to access the WebSphere Commerce instance

database and not the WebSphere Commerce administrator user name and

password.

Chapter 22. Business user administration 777

Scenario: create marketing campaign

A marketing manager wishes to create a new marketing campaign initiative that

will target a certain group of customers using the suggestive-selling technique.

This means that the marketing manager will first have to create a customer

profile that fits the customers to be targeted by the campaign, and then the

marketing manager can create the campaign and associate it with a campaign

initiative. The steps needed to create the marketing campaign are as follows:

1. Open the WebSphere Commerce accelerator and log on as a marketing

manager.

2. From the marketing menu on the top menu bar, select

Customer Profiles.

3. Click

New to create a new customer profile.

4. Enter a name and description for the customer profile.

5. Enter the rest of the information for the profile by navigating through the

menus on the left bar.

6. After you enter all the criteria for this customer profile, click

OK to create the

customer profile.

7. From the marketing menu on the top menu bar, select

Campaigns.

8. Click

New to create a new marketing campaign.

9. Enter a name for the campaign and a description and click

Next to go to the

next window.

10.Fill out the information for the campaign sponsor and objectives, if any exists,

and click

Finish to create the campaign.

11.When the campaign is created, the campaign page is displayed listing all the

currently available campaigns. Click

Initiatives on the right pane to go to the

campaign initiatives page.

12.Click

New to create a new campaign initiative.

13.Enter a name for the initiative and select an initiative classification. Select the

campaign you just created and click

Next.

14.In the next page, select

Suggest specific products as the dynamic content

display type, since we will be using suggestive selling in the campaign

initiative.

– Click

Browse to go to the Browse Catalog window, where you can select

all the products that you want to recommend to the customers in that

customer profile.

– After you select each product, click

Add when you finish selecting all

products.