WEconomy

ConclusionThe Weconomy Needs You

By Craig Kielburger, Holly Branson, and Marc Kielburger

We'll finish where we started, with this promise: In the WEconomy, you can make money and change the world—you can make money by changing the world. It's that simple. We believe this even more so today, as our writing comes to a close, than we did at the start. By sharing our exploration of the WEconomy, we hope we've made a true believer out of you, too.

All of us want to live for something greater than ourselves. We want to see our priorities and our values reflected in our daily actions, responsibilities, and decisions. And since the average person spends 90,000 hours on the job over a lifetime, work has become a significant part of that desire for daily meaning. Is it too much to ask that all those office hours amount to something more?

We don't think it is.

Coming into this book with varying perspectives from the worlds of business, charity, and social enterprise, we have learned much from each other, and from the wonderful companies and individuals we have met along the way. We discovered that cross-sector partnerships between business and charity are increasing in number and magnitude, and that the rapid growth of social enterprise and impact investing funds are changing the face of business. Ultimately, the lines between business, charity, and social enterprise are blurring—a change ...