WEconomy

Epilogue

Sir Richard Branson

October 2017

Make no mistake; this is one of my proudest moments as a father. No point denying it. My daughter has written a book; what father wouldn't be proud!

It was humbling to be asked by Holly, Craig, and Marc to play a role in promoting an emerging economic movement that has purpose at its very core. In the WEconomy, these three young authors from the worlds of business, charity, and social enterprise have unearthed a growing economic movement, one fueled by purpose—individual, collective, and corporate. That is the best way to find meaning, make a living, and change the world.

And change it must.

It's sad but true that the world we live in can, at times, be frightening. Our smart device, that constant companion with its immediacy, often paints a picture of human nature at its most base. Images of the horrors of indiscriminate global terrorism, violent and xenophobic rhetoric from all sides, and our failure to address climate change can make us forget that people are inherently good. To truly see the beauty in human nature you need to be present. We all need to communicate face to face, to share stories, to be active participants at home, at work, and in our local and global communities.

The WEconomy shows what can be achieved if we put self-interest and fear behind us and strive for the change that embracing purpose can bring to all aspects of our lives. Positive change is already happening all around us. The role you play, within the businesses ...