WEconomy

 

Part One: IntroductionWelcome to the Weconomy

By Craig Kielburger, Holly Branson, and Marc Kielburger

In the WEconomy, you can make money and change the world — you can make money by changing the world. It's that simple.

The WEconomy is an emerging economic system driven by purpose and profit. It reflects the interconnected nature of our economy, environment, and social welfare so that business works in the interest of the greater good.

We live in turbulent times. As antiglobalization forces have so visibly impacted the world, so many are understandably afraid that humanity is moving backwards when it comes to helping the planet's most impoverished and disadvantaged. Problems that should unite us, like climate change and a growing wealth gap, are abandoned to partisan politics. World leaders promise to build walls, exit political unions, and retreat from economic alliances, withdrawing inward. So many of us are divided along racial, religious, and political lines that the rise of the individual and a “me first” mentality seems inevitable. It's enough to make even the most optimistic idealists furrow their brows.

But progress happens in fits and starts; this too shall pass. We're firm believers that the “building walls” sentiment is a blip fostered by fear and misunderstanding, and that humankind is generally on a march toward a more open, interconnected world. Our global ...