WEconomy

 

Part Two: IntroductionPurpose at Work: Why Business should Get Involved

By Craig Kielburger, Holly Branson, and Marc Kielburger

Now that you know a bit more about us, our career paths, and our childhoods, you're probably wondering about your own personal and professional journey to purpose and profit.

Not everyone can leave a day job on principle or pack up and move to Bangkok to volunteer, and luckily, you don't have to. Maybe you want to inject a social mission into your business, as long as it doesn't hurt the bottom line. Maybe you want to change the world, but can't afford to spend all your time volunteering (that's why everyone wants to be Oprah and not Mother Teresa—the vow of poverty is less appealing). There's no shame at either end of the scale; but today, everyone is searching for some combination of money and meaning.

In Part Two, we'll prove that purpose is good for you and good for business. Some of the world's biggest brands are implementing social missions that boost bottom lines, and we've chronicled a variety of them here. (We'll also draw from the companies and social missions we know best—our own). These case studies can be used as blueprints to help your organization. They'll provide the ammunition you need to convince your stakeholders and colleagues that purpose pays. If you're an entry-level employee, we'll show you how to inject purpose into your ...