chapter 1


The lessons you remember most are the ones you learned the hard way. Trust me, you will always remember them. The greater the hardship, the more memorable those lessons will be. But does it have to be that way? Why can’t we just read about other individuals’ unfortunate learning experiences and apply them to our own businesses so that we don’t have to go through the misery ourselves? Believe me, losing a memory card filled with your client’s wedding photos is not an experience you want to have.

For this reason, I will do my very best to go over some simple but very effective business practices that will significantly help you not make the mistakes I have made. Pay attention, and be sure ...

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