CHAPTER 3

EstablishingCredibility

What can give us surer knowledge than our senses? With what else can we better distinguish true from false?

—LUCRETIUS

Let’s conduct a thought experiment in the power of perception. Pretend for a moment that today is your birthday. You would like to take the day off, but true to the trooper you are, you ventured into the office and have spent most of your special day attending important meetings.

You haven’t told anyone that it’s your birthday, but sometimes managers keep track of such things on their calendars, so you are keeping a watchful eye just in case your colleagues are planning to surprise you. After making it through lunch with no birthday surprises, you are in the middle of your third meeting of ...

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