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Well Said! by Darlene Price

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CHAPTER 5

Developing ContentThat Involves andEngages Your Audience

Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.

—CHINESE PROVERB

Once you have structured a compelling open, body, and close following the “tell them” principle, it’s time to look over your outline and conduct what I call the “FAN” test: Frequency of Audience iNvolvement. One of the best ways to endear yourself to listeners and make them your “fans” is to frequently involve and engage them. Before looking at specific techniques to help you engage your audience, let’s explore why audience involvement is critical to achieving results.

ADAPTING TO THE THREE AUDIENCE LEARNING STYLES

Audience members perceive and process information using three ...

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