CHAPTER 14

Writing E-MailsThat Get Results

“The most valuable of all talents is that of never using two words when one will do.”

—THOMAS JEFFERSON

How many business e-mails do you receive per day? I posed this question to 200 of my U.S.-based clients who hold titles of vice president and above. The average was eighty-nine per day. They reported that 25 percent (roughly twenty-two per day) was spam or junk mail. According to the survey, that leaves a whopping sixty-seven e-mails that they are required to read and respond to every day.

BEST PRACTICES FOR EFFECTIVE E-MAILS

The goal of this chapter is to ensure that your e-mails get the attention and response they deserve.

Make the Subject Line Clear and Meaningful

When decision makers receive ...

Get Well Said! now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.