CHAPTER 17
Leading TeamPresentations
I not only use all the brains I have, but all I can borrow.
Sometimes for large accounts, multiple-solution presentations, and big-ticket items, a team will work together to deliver a message. Each team member brings his or her expertise to the meeting and presents a particular topic. In addition to several presenters, one or two subject matter experts may attend to answer questions during the presentation.
In the lessons-learned category, I’d like to share one team presentation story that didn’t work out the way my client planned. Steering committee members for the Olympics invited my client, a major nationally known event-planning company, to bid on a large contract involving the Games. ...
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