CHAPTER 1

No One Does It Alone, So Why Should You?

Since I’m going to ask you to reach out to the people in your life for help and to give of yourself to others, let me start. Here’s my story, at least one of them:

Between 1992 and 1995, I led the public relations subsidiary at The William Cook Agency, which at the time was Florida’s largest advertising agency. When I took over, the PR practice was hemorrhaging money. Within a year, I brought it to break even; two years later, it was among the firm’s larger profit centers. I could do no wrong. Or so I thought. Displeased with some of the other goings-on at the agency, I left in November of 1995 ...

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