CHAPTER 2

The Power of Exploring, Discovering, and Expressing What You Want

During a semester of study at Pepperdine I took a course taught by Dr. Vance Caesar, who shared with our class a video titled Seeing Red Cars,1 based on the book by Laura Goodrich. Goodrich asserts that we get more of what we focus on. Notice one red car that just happens to catch your attention, and you’ll start seeing them everywhere. Interestingly enough, Goodrich finds that when you ask most people what they want, they’re often very clear about what they don’t want but usually unable to express what they do want.

Goodrich, who today is internationally renowned for ...

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