CHAPTER 8

Good Givers Are Great Getters

More than twenty years ago, much to the chagrin of many agency principals and Human Resources professionals at the time, I wrote an article for Inside PR describing my interviewing policy.1 I share this not because I’m comfortable calling myself generous but because it’s a strong illustration of the many benefits, some of which were quite unexpected, that came to me and my firm because of a simple promise I made to myself in the early 1990s. Here’s the story as I shared it in the article1:

WHY WE INTERVIEW ANYONE WHO ASKS

In the fall of 1990, as the real estate market in New England foundered, I found myself ...

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