CHAPTER ONE
Leadership Blind Spot #1: PURPOSE
Common Misconception
Purpose matters, but it doesn’t drive our numbers.
The Basics
While there was a time when employees were only paid to complete a specific set of tasks, there is way more to it than that today. Many leaders are starting to embrace the concept of purpose but fail to actually run their businesses in a purpose-driven way.
The Question We Will Answer
As leaders, how can we put purpose at the center of the way we operate our business and achieve exceptional financial results because of it?
INCREASE REVENUE OR SAVE BABIES?
We had the opportunity to host a senior executive team of a global company focused on quality and safety standards in our water, food, and consumer products. This ...
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