CHAPTER 2
BRING HOME THE BACON:THE VALUE OF CUSTOMER TYPES
Beliefs are the essence of a customer type—those things people really love and really hate. When you reach the point where you understand people at this emotional level, you will have discovered where your power lies. You will have discovered how to make your customers feel special and relevant in their relationship to the service and/or product you provide. In turn, they will remember you and give you more business, all the while referring your product or service to their friends.
This concept may seem simple and not particularly profound. You may wonder why I am even stating it, but ...
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