3 Let’s Get to Know Each Other

I am amazed how many emails and calls I get from entrepreneurs who want me to invest in their startups but have not made any effort to find out the most basic information about me. This is an excellent opportunity for them to impress me with their resourcefulness and selling ability. Let me be blunt here. If founders haven’t done this basic homework before calling me, I have to believe they will be just as lazy when it comes to calling prospects or customers.

If you want me to invest, it really improves your chances if you do your homework and arrange to get an introduction to me by someone I respect. The ideal way to get my attention is to approach me at an investing symposium, business plan competition, or other ...

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