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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea by Brian Cohen, John Kador

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4 What I’m Looking for in an Entrepreneur

What am I looking for in an entrepreneur? I can answer that question in one word.

You.

You, the entrepreneur, are the single most important element of a potential investment. The entire purpose of your pitch is to convince me that you are the special entrepreneur in whom I feel comfortable investing my money and time.

Let’s face it. Someone is going to have to run your business every day, and it’s not going to be me. It all comes down to you.

So be true to yourself. If you take away just one piece of advice from this chapter, let it be this: understand your absolute responsibility, and be the person who makes it all happen. The rabbis of old tell the story of the great Rabbi Zusha, who was on his deathbed, ...

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