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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea by Brian Cohen, John Kador

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6 Every Business Starts with a Belief

Every startup begins with a belief, and I want to know what that belief is. It’s not as simple a question as you may think. Quick: what’s the belief that inspires your startup?

When I say that every startup begins with a belief, most entrepreneurs nod their heads in immediate recognition. Pursuits always begin with a belief. Whether it’s a startup, an art project, a philanthropic cause, an invention, or social change, the belief always comes first. Some of the pursuits succeed and some fail, but I’ve never seen a pursuit fail because the belief was too big. When pursuits fail, it’s almost always because the execution is too small.

Whose beliefs are we talking about? The entrepreneurs’, to be sure. But angel ...

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