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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea by Brian Cohen, John Kador

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8 Don’t Hurt the Ones Who Love You

For most startups, the first source of funding is the people closest to the entrepreneur. This makes perfect sense. It’s easiest to approach the people who know you best and want to believe in you the most.

After all, trust has been established. They know you and often know your work ethic. They want to be helpful. In many cases, such investments are more like gifts than true debt that has to be repaid. In terms of startup financing, friends and family (F&F) money is low-hanging fruit, but be careful about accepting it in a less than professional way.

When I consider your opportunity, I fully expect that you will have F&F investors. According to the Global Entrepreneurship Monitor (Babson College and the London ...

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